Pizza rolls are a frozen food product consisting of bite-sized breaded pizza pockets with an interior of tomato sauce, cheese or cheese analogue, and various pizza toppings. They are sold in a variety of flavors including cheese, pepperoni, sausage, supreme, multiple imitation cheeses, and mixed meats. Other flavors included hamburger, cheeseburger, ham and cheese, and combination (pepperoni and sausage). Pizza snack rolls are designed to be quickly cooked in the oven or microwave. The name "pizza rolls" is a trademark of General Mills, current owner of the original product, Pizza Rolls , Justicia, accessed May 1, 2021 currently sold under the Totino's brand.
Similar products are made by other brands and . Since the original name is trademark protected, different names are used such as pizza bites, pizza snacks, or pizza poppers.
In 1985, Paulucci sold Jeno's to Pillsbury, which owned Totino's pizza. Jeno's Pizza Rolls were rebranded as Totino's Pizza Rolls in 1993. Pillsbury was sold to General Mills in 2001. After a series of commercial spoofs on Saturday Night Live, Totino's pizza rolls saw a boost in popularity and sales in 2016.
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